EV & Hybrid Brand seeking Nano (1K–10K) & Micro (10K–100K)

Creative Direction

Template: Product Review Key message: Perodua QV-E gives you the freedom to choose the ownership model that best suits your lifestyle and budget. Hook: "Sekarang aku boleh pilih ikut kemampuan sendiri." Body: • Buy the battery outright. • Choose Battery-as-a-Service (BaaS). • No one-size-fits-all solution. • More flexibility for every Malaysian. CTA: Don't let social media make the decision for you. Test drive the QV-E and experience it firsthand. Do: Be authentic, show the product clearly, mention key benefits Don't: Don't over-script it or make exaggerated claims Tone: Casual Videos per creator: 1 Product notes: Everyone talks about the future of mobility. The real question is, can everyday Malaysians actually afford it? What caught my attention about the new Perodua QV-E isn't just that it's electric. It's that it's designed around real concerns Malaysians have today: ✔ Lower running costs ✔ Less dependence on petrol prices ✔ Modern safety and technology ✔ Battery ownership options that reduce long-term worries For me, that's what innovation should look like — practical, accessible and made for real life. Note : Scripts and video clips will be provided by the brand. Creators are required to edit and post the content on TikTok and Facebook.

About this campaign

Everyone talks about the future of mobility. The real question is, can everyday Malaysians actually afford it? What caught my attention about the new Perodua QV-E isn't just that it's electric. It's that it's designed around real concerns Malaysians have today: ✔ Lower running costs ✔ Less dependence on petrol prices ✔ Modern safety and technology ✔ Battery ownership options that reduce long-term worries For me, that's what innovation should look like — practical, accessible and made for real life.