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Creative Direction

ONE UTAMA & IOI CITY MALL Total Videos: 5 Total Creators: 5 Language: English, Malay & Chinese Video Style: Reel UGC One Utama Videos (3 videos) -------------------------- Creator 1 — English | 1 Video | Shoot at GINTELL One Utama Showroom Showcase GINTELL S7 MAXX USPs at the showroom. CTA: Shoutout upcoming roadshow at One Utama LG Oval (15–21 June 2026) and new product launch event on 21 June 2026. Mention customers who purchase GINTELL S7 MAXX or GINTELL S8 MAXX AI Stretch-Robot stand a chance to win a complimentary bone-setting treatment by Dato' Seri Master Chris Leong live on stage. ---- Creator 2 — Chinese | 1 Video | Shoot at One Utama Roadshow (15 June 2026) Showcase GINTELL S7 MAXX USPs and current promo at roadshow. CTA: Shoutout ongoing roadshow (15–21 June 2026) and new product launch event on 21 June 2026 at LG Oval. Mention the bone-setting treatment giveaway by Dato' Seri Master Chris Leong. ---- Creator 3 — English | 1 Video | Shoot at One Utama Roadshow (15 June 2026) Showcase GINTELL S7 MAXX USPs and current promo at roadshow. CTA: Shoutout ongoing roadshow (15–21 June 2026) and new product launch event on 21 June 2026 at LG Oval. Mention the bone-setting treatment giveaway by Dato' Seri Master Chris Leong. IOI City Mall Videos (2 videos) ---- Creator 4 — English | 1 Video | Shoot at IOI City Mall Roadshow (23 June 2026) Showcase GINTELL S7 MAXX USPs and current promo. CTA: Shoutout ongoing roadshow at IOI City Mall West Court, in front of HomePro (23 June – 5 July 2026). Mention the new product GINTELL S8 MAXX AI Stretch-Robot, now available at roadshow. ---- Creator 5 — Malay | 1 Video | Shoot at IOI City Mall Roadshow (23 June 2026) Showcase GINTELL S7 MAXX USPs and current promo. CTA: Shoutout ongoing roadshow at IOI City Mall West Court, in front of HomePro (23 June – 5 July 2026). Mention the new product GINTELL S8 MAXX AI Stretch-Robot, now available at roadshow. Key Messages to Highlight (Sub-Campaign 2) -------------- Massage chair from as low as RM3,988 More than 10 massage chair models available at roadshow GINTELL S7 MAXX AI Stretch-Robot — rebate up to RM3,000 Pain points: body aches, neck & shoulder tension, waist pain, knee & joint problems Health benefits: improves joint flexibility, reduces muscle stiffness, enhances mobility Taglines (Sub-Campaign 2) ENG: Pioneering AI Robotic massage. Get healthy, get GINTELL. BM: Peneraju Urutan Robotik AI. Tingkatkan kesihatan bersama GINTELL. CN: 首创 AI 机器人，要健康，找 GINTELL ------------- GENERAL NOTES (ALL VIDEOS) Always spell GINTELL in all caps Correct product names: GINTELL S7 MAXX AI Stretch-Robot / GINTELL S8 MAXX AI Stretch-Robot / GINTELL A-PRO 3 Massage Chair Must include the relevant tagline in every video --------------- ⚠️ URGENT — RAW FOOTAGE SUBMISSION (MANDATORY) ALL creators are required to submit clear cut raw footage on the same day as shooting, immediately after shoot is done. No exceptions. *No editing required — editing will be handled internally by CreaMatch.