TikTok, Instagram Reels
Jelajah Surreal Experiences
Creative Direction
CAMPAIGN BRIEF — Jelajah Surreal Experiences Platform Instagram / TikTok (primary), on-ground appearance + content creation Campaign Format 6-month roadshow, 6 weekends (Sat & Sun), 12 event days total across Peninsular Malaysia, Sabah & Sarawak. 1 creator assigned per event day/location. The Vibe Fun, family-friendly, cultural pride, "explore Malaysia" energy — showcasing local destinations through the creator's own lens, tied to the mascot activation. Warm and celebratory, not overly commercial. Creator Criteria • Min. 30,000 followers, verifiable engagement rate • Regional/local following in or near assigned location • Content language: BM / English required; Mandarin / Tamil a plus depending on assigned region • Clean brand-safety record — no recent controversy • Confirmed availability for assigned weekend within the 6-month window Content Direction Each creator produces 3 pieces of content around their assigned destination: 1. Pre — teaser/announcement to drive turnout 2. At Location — on-ground content filmed live during the activation 3. Post — recap content promoting the destination post-event Key Angles • Personal "why you should visit this place" storytelling • Mascot interaction / activation moment • Local culture, food, or hidden-gem spotlight tied to the venue Deliverable 3 posts per creator total — all 3 must be collaboration/tagged posts with Brand's official account
- Tier
- Required tier: Micro+
- Posting
- Creator page
- Deadline
- Apply by 29 Jul 2026
- Spots
- 12 spots remaining
- Client
- Media Utama Sdn Bhd