Consumer Electronics Brand seeking Micro (10K–100K)

Creative Direction

Template: Unboxing + Product Review Key message: TTRacing is the upgrade your setup has been missing — built to keep you comfortable through the longest sessions. Hook: React naturally as you open the packaging Start with your honest first reaction to the product Body: Show every item, the details, and your genuine first impressions Show the product in use and walk through what you like about it CTA: Tell viewers what's inside and why it's worth it Tell viewers where and how to buy it Do: Show the unboxing and full product on camera — the real thing, clearly Sit in it / use it on camera and react genuinely to the comfort and build Show at least one feature in action (recline, lumbar, armrests, desk surface/stability) Show it inside your actual setup so viewers can picture it in theirs Hook in the first 3 seconds ("POV: I finally fixed my setup…") End with a clear CTA — code, link, or "check the link" Don't: Don't over-script it or make exaggerated/unsupported claims (no "best in the world," no health/medical claims) Don't mention or compare to competitor chair brands by name Don't film in a messy/dark setup that hides the product Don't fake the reaction or pre-open before filming Don't bury the product — it should be the star, not a background prop Tone: Casual, Relatable, Premium/Luxury Creative direction: We're TTRacing — we make gaming chairs and desks built for people who actually sit for hours (gaming, WFH, studying). Show your real setup and how the product fits into your day. Unbox it, sit in it, adjust it, and talk honestly about how it feels — the support, the build quality, the comfort on long sessions. Film it like you're showing a friend your new setup, not reading a spec sheet. Casual and real beats polished. Somewhere in the video, make it clear this is worth buying and where to get it. Videos per creator: 1 Note : Creators must tag and add the brand as a collaborator (TikTok & Instagram: Tag & Add Collaborator) on all posted content.

About this campaign

Template: Unboxing + Product Review Key message: TTRacing is the upgrade your setup has been missing — built to keep you comfortable through the longest sessions. Hook: React naturally as you open the packaging Start with your honest first reaction to the product Body: Show every item, the details, and your genuine first impressions Show the product in use and walk through what you like about it CTA: Tell viewers what's inside and why it's worth it Tell viewers where and how to buy it Do: Sho