CRACKTIVE
Campaign Brief: Kuala Lumpur International Hotel — Family Getaway Short Escape / Rooms & Events ( FREE 1N STAY) Objective: Drive awareness & bookings for a short, no-fuss family getaway at Kuala Lumpur International Hotel through authentic TikTok & Instagram content. About the hotel: Kuala Lumpur International Hotel is a recently renovated property located in Chow Kit, right in the heart of KL — walking distance to Petronas Twin Towers, KLCC Park, and Merdeka 118, with easy access to anywhere in the city. The rooms are tip-top: spacious, freshly renovated, with a Family Suite option. It's best positioned as a convenient, wallet-friendly short escape. Target audience: Young families / parents looking for a quick weekend getaway or short break from their busy work-life routine, who value location and convenience over facilities. Creator tier: 3 x Micro–Mid tier creators (family / lifestyle / travel niche) Compensation: Payment per video as stated 1 night complimentary stay per creator, to experience and film on-site Deliverables (per creator): 1 TikTok Sync Instagram Reel covering the room experience, check-in vibe, and the "central location, easy to go anywhere" angle Tone: warm, authentic, storytelling-led — leaning into "simple escape from busy daily life" rather than luxury/resort framing Key talking points to brief creators on: Central location — walking distance to KLCC, Twin Towers, Merdeka 118; easy access to SOGO & Quill City Mall Freshly renovated, spacious, comfortable rooms (Family Suite available for families) Great for busy parents who just want a simple, low-hassle short escape Event spaces: Grand Sudirman Ballroom & Saloma Grand Ballroom (weddings/large functions), Saloma Function Rooms & Executive Lounge (seminars/meetings/private events) Logistics: 1 night hotel stay for shoot; dates to be coordinated with the brand team.
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