Food & Beverage Brand seeking Micro (10K–100K)

Creative Direction

Template: Brand Awareness + Product Review (AFFILIATE) Key message: First time nak cuba? Grab Discovery Loose Pack dulu kat beg kuning! Nak beli per pack ikut perisa kegemaran pun boleh. Hook: Weave the brand naturally into a relatable moment Start with your honest first reaction to the product Body: Show the brand fitting into the creator's real routine Show the product in use and walk through what you like about it CTA: Mention the brand name and where to find it Tell viewers where and how to buy it Do: Use fully Bahasa Melayu Show the Preparation: Film yourself brewing/mixing the drink (hot or iced) and enjoying a sip on camera. Highlight Benefits & Options: Mention the goodness of dates (kurma), energy for all ages, and options to either try the Discovery Loose Pack (for first-timers) or buy individual flavor packs. Call to Action: Remind viewers to click the yellow basket (beg kuning). Keep the tone friendly, casual, and relatable (avoid sounding like a rigid TV commercial). Don't: Don't make it feel like a hard-sell or overly script-read video. Don't mention competing brands. Don't make medical cure claims (stick to general wellness, energy, and delicious taste). Tone: Casual, Authentic, Friendly, Casual, Relatable Creative direction: We want a casual, authentic video promoting our Al Haddad Tamar Series. Show how you prepare and enjoy the drink in your daily routine (e.g., morning energy booster or afternoon tea time). Highlight that all products are rich in health benefits from dates (kurma) and suitable for all age groups — from kids to adults. Product Info & Key Benefits for Reference : 1) Tamar Cocoa: Key Ingredients: Premium Cocoa & Dates (Kurma) Extract. Benefits: Great energy booster for kids and adults, rich in antioxidants, helps with digestion and tastes deliciously rich. 2) Tamar Arabica Coffee: Key Ingredients: Arabica Coffee Beans, Dates (Kurma) Extract & Arabic Gum (Gam Arab). Benefits: Provides smooth energy without stomach acidity/irritation (mesra perut), supports gut health thanks to Arabic gum, and enhances focus. 3) Tamar Teh Hijau (Green Tea Latte): Key Ingredients: Green Tea & Dates (Kurma) Extract. Benefits: Refreshing, packed with antioxidants, aids metabolism, and offers a smooth, calming taste. 4) Tamar Teh Tarik: Key Ingredients: Quality Tea, Creamer, Dates (Kurma) Extract & Himalayan Salt (Garam Bukit). Benefits: Creamy & refreshing, balanced taste with a hint of minerals from Himalayan salt, perfect for an afternoon pick-me-up. Buying Options to Mention: Encourage first-timers to try the Discovery Loose Pack (contains a mix to sample all flavors), while existing fans can purchase their favorite individual flavor packs! Keep the tone natural, friendly, and relatable. Deliverables : Videos per creator: 2 Platform : 1 Video Yellow Bag @ Tiktok 1 Video to Website @ IG & FB

About this campaign

Template: Brand Awareness + Product Review Key message: First time nak cuba? Grab Discovery Loose Pack dulu kat beg kuning! Nak beli per pack ikut perisa kegemaran pun boleh. Hook: Weave the brand naturally into a relatable moment Start with your honest first reaction to the product Body: Show the brand fitting into the creator's real routine Show the product in use and walk through what you like about it CTA: Mention the brand name and where to find it Tell viewers where and how to buy it Do