EV & Hybrid Brand seeking Micro (10K–100K)

Creative Direction

CONTENT BRIEF: PERODUA QV-E, TESTIMONIAL Template: Testimonial POSTING PLATFORM TikTok & Instagram Key Message: EV ownership is practical, affordable, and seamlessly integrates into daily life — addressing common myths through real owner experiences. STRUCTURE Hook: Open with the result or feeling the car gave you. Body: Share your genuine experience and what changed for you after driving the QV-E. CTA: Recommend it to viewers who have the same needs/concerns. CREATIVE DIRECTION Script to be submitted for review and selection. Content centers on how the influencer feels after test-driving the QV-E — first impressions, daily-use reality, and myth-busting through personal experience. DO'S - Use casual, conversational Malay (code-mixed with English) to build relatability - Show authentic daily-use scenarios: commuting, charging at home, parking, city driving - Debunk specific myths with personal evidence: battery drain in traffic, tire wear, cabin noise, maintenance costs - Highlight unexpected delights: silent operation, instant torque response, sleek design details - Include first-hand reactions from passengers experiencing the car for the first time - Show cost comparisons (fuel vs. electricity) with real numbers DON'TS - No overly technical specs or jargon without context - No exaggerated performance claims or unrealistic promises - Don't ignore common consumer concerns — address them head-on - Avoid content that feels like traditional advertising - Avoid overly formal or stiff language - Don't rush — let viewers absorb the experience TONE Casual, conversational, authentic, relatable, slightly humorous, genuine enthusiasm. DELIVERABLES BREAKDOWN Malay: 5 creators, 1 video each = 5 videos Chinese: 3 creators, 1 video each = 3 videos Indian: 1 creator, 1 video each = 1 video Total: 9 creators, 9 videos IMPORTANT NOTES MATERIALS PROVIDED Raw footage/clips from the test drive will be provided to creators. NO On Site Shooting Nedeed. Creators are only required to edit and post — no need to film separately.

About this campaign

Template: Testimonial Key message: EV ownership is practical, affordable, and seamlessly integrates into daily life — addressing common myths through real owner experiences Hook: Open with the result or feeling the product gave you Body: Share your genuine experience and what changed for you CTA: Recommend it to viewers who have the same need Do: Use casual, conversational Malay (code-mixed with English) to build relatability Show authentic daily-use scenarios: commuting, charging at home, parki