NBDY (NOBODY WORLD Volume 1)

Creative Direction

CAMPAIGN BRIEF NBDY — NOBODY WORLD The First. The Only. The Beginning. WHAT IS THIS? This is not a brand deal. This is an invitation. NBDY is Malaysia's newest artisan brand — and on 27 June 2026, they're launching their first-ever consumer product: NOBODY Volume 1, a fragrance collection built for the few, not the masses. You're being considered to be one of 150 creators selected to attend the most exclusive brand launch event of the year. THE EVENT 📍 D'Theatre @ Hextar World, Empire City, Damansara 📅 27 June 2026, 2:00 PM 👗 Smart Casual 🎟️ Invite-only. 500 guests total. On the night, you'll experience: Keynote by NBDY founder, Pak Din NOBODY Volume 1 official reveal Multi-sensory fragrance experience Exclusive door gift KOL Kit redemption (selected creators) DJ set, photo moments & more YOUR DELIVERABLES No mandatory posting required. However, if you do create and post content from the event: Tag @nbdyworld + use #NBDY #nobodyisnobody Follow any embargo instructions from the NBDY team on the night For Creamatch submission: If you posted a video — submit the link If no video — just paste any link as proof of attendance WHAT YOU GET ✅ Exclusive access to NBDY's first-ever event in Malaysia ✅ KOL Kit (for selected creators) ✅ Exclusive door gift ✅ First-hand experience — before the public knows ✅ Association with a brand that's building something different This is a barter collaboration. No monetary payment involved. WHO CAN APPLY Based in Malaysia Mid to Mega creator (all niches welcome) Active on TikTok and/or Instagram Genuine, consistent content creator IMPORTANT Only 50 applications will be accepted. Final selection is by brand approval — not first come first served. This is your chance to say you were there from Chapter 1.

About this campaign

CAMPAIGN BRIEF NBDY — NOBODY WORLD The First. The Only. The Beginning. WHAT IS THIS? This is not a brand deal. This is an invitation. NBDY is Malaysia's newest artisan brand — and on 27 June 2026, they're launching their first-ever consumer product: NOBODY Volume 1, a fragrance collection built for the few, not the masses. You're being considered to be one of 150 creators selected to attend the most exclusive brand launch event of the year. THE EVENT 📍 D'Theatre @ Hextar World, Empire City