Creative Direction
Campaign Brief: Toebeans – Cat Weight Tracking UGC Campaign Type: UGC (Content Creation Only – No Posting) Language: Bahasa Melayu Platform: N/A (raw footage for paid ads, no organic posting) Creator Requirements: * Malaysian cat owner * Comfortable speaking in Bahasa Melayu * Natural, casual filming style — talking to camera on own phone, with own cat on camera Content Angle: Cat weight changes happen gradually, so owners who see their cat every day are often the last to notice. Toebeans helps owners log their cat's weight and track the trend over time, so changes can be caught early. Content Requirements: * Talking-to-camera format, filmed on creator's own phone * Must feature creator's own cat on screen * Tone: natural, relatable, not scripted/advertorial — should feel like a genuine share, not an ad read * Deliverable: raw UGC video file (no posting required) Product knowledge will be provided separately once selected
About this campaign
product
- Platforms
- TikTok, Facebook
- Posting surface
- —
- Campaign type
- UGC
- Brand
- Toebeans