Automotive & Cars Brand seeking Micro (10K–100K) & Mid (100K–500K)

Creative Direction

CONTENT BRIEF: PERODUA QV-E — TESTIMONIAL Platform: TikTok sync IG & Threads Key Message: EV ownership is practical, affordable, fits daily life — bust common myths. Structure: Hook: Feeling/result after driving QV-e Body: Genuine experience — what changed CTA: Recommend to viewers with same concerns Do's: Casual, code-mixed Malay-English Show daily scenarios (commute, home charging, parking, city driving) Bust myths with personal proof (battery drain, tire wear, cabin noise, maintenance cost) Highlight unexpected delights (silent, instant torque, design) Passenger first-reaction moments Cost comparison (fuel vs electric) with real numbers Don'ts: No heavy technical jargon No exaggerated performance claims Don't skip consumer concerns Don't feel like stiff/formal ads Tone: Casual, genuine, slightly funny. Materials: Raw test-drive footage provided Deliverables: 1 Video Tiktok sync IG & 1 Threads Posting

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