Jelajah Surreal Experiences

Creative Direction

CAMPAIGN BRIEF — Jelajah Surreal Experiences Platform Instagram / TikTok (primary), on-ground appearance + content creation Campaign Format 6-month roadshow, 6 weekends (Sat & Sun), 12 event days total across Peninsular Malaysia, Sabah & Sarawak. 1 creator assigned per event day/location. The Vibe Fun, family-friendly, cultural pride, "explore Malaysia" energy — showcasing local destinations through the creator's own lens, tied to the mascot activation. Warm and celebratory, not overly commercial. Creator Criteria •⁠ ⁠Min. 30,000 followers, verifiable engagement rate •⁠ ⁠Regional/local following in or near assigned location •⁠ ⁠Content language: BM / English required; Mandarin / Tamil a plus depending on assigned region •⁠ ⁠Clean brand-safety record — no recent controversy •⁠ ⁠Confirmed availability for assigned weekend within the 6-month window Content Direction Each creator produces 3 pieces of content around their assigned destination: 1.⁠ ⁠Pre — teaser/announcement to drive turnout 2.⁠ ⁠At Location — on-ground content filmed live during the activation 3.⁠ ⁠Post — recap content promoting the destination post-event Key Angles •⁠ ⁠Personal "why you should visit this place" storytelling •⁠ ⁠Mascot interaction / activation moment •⁠ ⁠Local culture, food, or hidden-gem spotlight tied to the venue Deliverable 3 posts per creator total — all 3 must be collaboration/tagged posts with Brand's official account

About this campaign

CAMPAIGN BRIEF — Jelajah Surreal Experiences Platform Instagram / TikTok (primary), on-ground appearance + content creation Campaign Format 6-month roadshow, 6 weekends (Sat & Sun), 12 event days total across Peninsular Malaysia, Sabah & Sarawak. 1 creator assigned per event day/location. The Vibe Fun, family-friendly, cultural pride, "explore Malaysia" energy — showcasing local destinations through the creator's own lens, tied to the mascot activation. Warm and celebratory, not overly comm