Pet Care & Grooming Brand seeking Micro (10K–100K)

Creative Direction

CREATOR BRIEF — PET HEALTH APP  CAMPAIGN OVERVIEW DELIVERABLES (1 Video - 1 feature/video) 1) OCR Scan Feature — auto-fills the pet's medical record from a vet receipt or vaccine card 2) Weight Tracker Feature — includes a trend graph 3) AI Health-Summary Chat — for symptom questions VIDEO SPECS - Format: Vertical 9:16 - Duration: 15–30 seconds each - Style: Casual talking-to-camera, UGC style - Must feature a real pet on camera - Must show the actual app screen at some point (screen recording or a clear phone screen shot is fine) CREATOR PROFILE Gender: Female/Male — Pet Owners Tier: Micro Language: Chinese Mandarin speaker & English USAGE RIGHTS - Paid usage rights included — content will run as Meta ads

About this campaign

Toebeans, a pet health tracker app (vaccines, weight, meds, vet records, AI health summary) for MY/SG pet parents