Pet Food & Accessories Brand seeking Nano (1K–10K) & Micro (10K–100K)

Creative Direction

Campaign Name: Meowku Bentonite Cat Litter – Nano/Micro Seeding Campaign Campaign Type: Paid Rate: RM30 per creator (flat rate, per video) Objective: Build awareness for Meowku Bentonite Cat Litter among local cat owners, through honest reviews from real pet owners. Target Creators: Tier: Nano & Micro Niche: Pet/cat content, home lifestyle Location: Malaysia Platform: TikTok Content Brief: Unboxing the Meowku Bentonite product Demo actual usage with their cat (real usage, not overly staged) Show the clumping effect — sand clumps well after use, easy to scoop Touch on 2–3 points in the video: odour control, dust level (dust-free), ease of cleanup Honest reaction/review — can include a "before vs after switching from old product" segment Call to Action: "Try Meowku now" / Yellow Bag Deliverables: 1 TikTok video (30–60 sec) Tone & Style: Casual, natural — like telling a friend, not a hard sell

About this campaign

Product