Bemax Malaysia — Brand Introduction Push

Creative Direction

CAMPAIGN OVERVIEW Campaign name: Bemax Malaysia — Brand Introduction Push Type: Social Industry: Gaming / Esports (or closest match) Platforms: TikTok (Live), Podcast Creator tier: Micro to Mid-tier (10K–500K) REQUIREMENTS Objective: Brand Awareness Target audience: Malaysian gaming and tech audience, age 18–34, mainly male but not excluding female gamers. Interests: Mobile Legends, PUBG Mobile, Honor of Kings, Valorant, gaming, smartphones, technology, phone accessories, esports, TikTok Live. Creators needed: 5 Deliverables (total): 10 — TikTok Live + Podcast + short clips Campaign period: September 2026 CREATIVE DIRECTION Goal: Introduce BEMAX to the Malaysian gaming and tech community as a trusted battery, display, and repair-parts brand — through authentic product usage in podcast and TikTok Live content, not traditional ads. Formats: Podcast segment — BEMAX as sponsor/product mention within a gaming podcast episode (host mention, product placement on set, dedicated segment). TikTok Live — BEMAX voucher/promo code shared live, pinned comment, CTA to TikTok/Shopee BEMAX, live interaction with viewers. Short clips — 5–10 cut-downs from the podcast + Live sourced from: battery/gaming performance, gaming phone setup, a funny gaming moment, OLED display demo, and the BEMAX giveaway/voucher reveal. Product angles to weave in: BEMAX Battery — high capacity, handles gaming battery drain, solves overheating, longer lifespan ("phone mati tengah rank" pain point) BEMAX Soft OLED — 120Hz refresh rate, brightness, colour accuracy, touch response (good for a "diagnose/compare" segment) Do's: Show BEMAX products in genuine use during gameplay/podcast — not just a mention. Name/logo visible on set. Host should organically bring up BEMAX mid-conversation. Include a giveaway or promo code moment for trackability. Don'ts: No generic "sponsored by" disclaimer with no real usage. Don't frame around repair-shop/technician angle — this is a gaming/tech performance angle, not repair. Hook idea: "This episode is powered by BEMAX — your trusted phone spare parts partner." CTA: Promo code BEMAX GAMING — track via code usage, Shopee visits, website visits, WhatsApp/dealer enquiries. Direct to bemax.com.my or @bemaxmalaysia. REQUIREMENTS NOTE :- Already have their own podcast recording setup Have a strong Malaysian gaming audience Have active TikTok Live experience/engagement Are comfortable with long-form podcast/interview format Are available in September 2026

About this campaign

CAMPAIGN OVERVIEW Campaign name: Bemax Malaysia — Brand Introduction Push Type: Social Industry: Gaming / Esports (or closest match) Platforms: TikTok (Live), Podcast Creator tier: Micro to Mid-tier (10K–500K) REQUIREMENTS Objective: Brand Awareness Target audience: Malaysian gaming and tech audience, age 18–34, mainly male but not excluding female gamers. Interests: Mobile Legends, PUBG Mobile, Honor of Kings, Valorant, gaming, smartphones, technology, phone accessories, esports, TikTok Live