LADOS x TikTok Shop — Stay Fresh, Stay Cool — LADOS x TikTok Shop (Nano KOC)

Creative Direction

Brand: LADOS (AFFILIATE) — antibacterial, tag-free men's underwear that keeps you fresh & cool all day Platform: TikTok Hero Products: T1 (Oyster Antibacterial) x B01 (Ice-Silk Cooling) The Vibe: Real guys, real reviews. No hard-sell — just genuine "why I switched" moments that make people tap that yellow bag. Creator Criteria: Niche: Men's lifestyle, fitness, fashion, grooming Malaysia-based, EN/BM/bilingual Authentic vibe — bukan yang over-produced/commercial Content Direction: TikTok vertical 9:16, ~20–40s Hook → benefit → fabric/stretch close-up demo → CTA Tag product via TikTok Shop (yellow bag) + mention discount code Hashtags: #LADOS #SeluarDalamLelaki #SeamlessUnderwear #ladosunderwear Key Angles: T1: "Rahsia kekal fresh sepanjang hari" — clean, antibacterial, all-day comfort B01: "Underwear yang rasa macam ada aircond" — cooling, breathable, hot-weather hero Deliverable: 1 TikTok posting per creator, product tagged via yellow bag 💰 Commission: Creator earns commission on every sale generated through their tagged video — the more sales convert, the more you earn.

About this campaign

Brand: LADOS (AFFILIATE) — antibacterial, tag-free men's underwear that keeps you fresh & cool all day Platform: TikTok Hero Products: T1 (Oyster Antibacterial) x B01 (Ice-Silk Cooling) The Vibe: Real guys, real reviews. No hard-sell — just genuine "why I switched" moments that make people tap that yellow bag. Creator Criteria: Niche: Men's lifestyle, fitness, fashion, grooming Malaysia-based, EN/BM/bilingual Authentic vibe — bukan yang over-produced/commercial Content Direction: TikTok ver