Makeup & Cosmetics Brand seeking creators

Creative Direction

BRAND Velvet Vanity Sdn. Bhd. ABOUT THE CAMPAIGN Velvet Vanity is launching 5 new Soft Blur Glide-On Lipstick shades and 2 new Soft Blur Lip Liner shades under the campaign theme "Your Everyday Blur". We're looking for Threads creators to start real conversations about choosing lipstick shades, pairing lipstick with liner, and finding your everyday lip combo. PLATFORM Threads DELIVERABLE 1 Threads post per creator (text post, with approved swatch image(material given) or your own photo where applicable) CREATOR SLOTS 80 creators in total, in two groups: Group A — Product Recipients (20 creators) You will receive Velvet Vanity samples (selected by the brand). Your post should be based on your real experience: how you picked your shade, how it looks on you, lipstick alone vs lipstick + liner. Group B — Discovery Creators (60 creators) No product is sent. Your post focuses on discovery: which shade catches your eye, your wishlist, comparing the approved swatches, or asking your followers how they choose lipstick. Do NOT claim you have used or worn the product. CREATOR REQUIREMENTS - Active Threads account with genuine, engaged followers - Beauty, makeup, lifestyle or everyday-life content that suits women aged 19-50 - Comfortable writing in a natural, conversational BM / Manglish tone - Public account CONTENT ANGLES You will be assigned one angle. Write it in your own voice. Your opening line can be personal, but the post must clearly connect to Velvet Vanity. Please refer product knowledge attached to the campaign

About this campaign

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