Creamatch research · Q4 2026 edition
Malaysia Creator Rates Report — Q4 2026
What Malaysian creators were actually paid per video and post on real Creamatch campaigns, 23 May 2026 to 13 October 2026: 147 paid, approved creator slots across 6 published bands, each covering at least 10 creators.
In short
Creamatch's Malaysia Creator Rates Report (Q4 2026) publishes what creators were actually paid on real, cash-paid Creamatch campaigns, by format and tier. A Micro creator posting a short video on their own account was paid a median of RM350, a UGC video for the brand's account RM100, a Threads text post RM30 (creator payouts, before the Creamatch margin and 8% SST). Bands covering fewer than 10 creators are not published.
Last updated 16 October 2026 · creator payouts from real paid Creamatch campaigns
Headline paid medians
Micro creator, short video on their own account
RM350
Median paid · middle half RM350–RM450 · 18 creators
UGC video for the brand's account (Nano)
RM100
Median paid · middle half RM80–RM110 · 13 creators
Threads text post (Nano)
RM30
Median paid · middle half RM30 · 43 creators
What creators were actually paid
Paid rates per deliverable on Creamatch campaigns, by format and creator tier. Rate cards are asking prices; these are the amounts creators accepted on real briefs.
| Deliverable | Tier | Median paid | Middle half | Creators (campaigns) |
|---|---|---|---|---|
| Short video posted on the creator's account | Micro (10K–100K) | RM350 | RM350–RM450 | 18 (6) |
| Short video posted on the creator's account | All tiers | RM350 | RM300–RM450 | 31 (9) |
| UGC video for the brand's account (no posting) | Nano (1K–10K) | RM100 | RM80–RM110 | 13 (8) |
| UGC video for the brand's account (no posting) | Micro (10K–100K) | RM100 | RM80–RM100 | 12 (6) |
| Threads text post | Nano (1K–10K) | RM30 | RM30 | 43 (8) |
| Threads text post | Micro (10K–100K) | RM30 | RM30 | 33 (9) |
Standard creator rate card
For comparison, Creamatch's standard creator rate per video by where it is posted. Creator payouts, before the Creamatch margin and 8% SST.
| Tier | Brand's page | Creator's page | Both |
|---|---|---|---|
| Nano (1K–10K) | RM225 | RM335 | RM450 |
| Micro (10K–100K) | RM550 | RM825 | RM1,100 |
| Mid (100K–500K) | RM1,400 | RM2,100 | RM2,800 |
What a brand pays: price bands by tier
The brand planning band for one short video posted on the creator's own account: the suggested creator rate plus the Creamatch service margin, before 8% SST. The final quote follows once creators are confirmed.
| Tier | Brand price per video |
|---|---|
| Nano (1K–10K) | RM293–RM600 |
| Micro (10K–100K) | RM600–RM1,600 |
| Mid (100K–500K) | RM1,600–RM4,000 |
| Macro (500K–1M) | RM4,000–RM10,000 |
| Mega (1M+) | RM10,000+ |
UGC bundles: RM180–RM195 per video
UGC videos are made for the brand to post. Bought as a package, a UGC video costs the brand RM180–RM195 before SST, falling as the bundle grows.
| Package | Videos | Package price | Per video |
|---|---|---|---|
| Starter | 5 | RM975 | RM195 |
| Growth | 10 | RM1,900 | RM190 |
| Scale | 20 | RM3,700 | RM185 |
| Enterprise | 30 | RM5,400 | RM180 |
What drives the price
Where the video is posted
Posting on the creator's own account costs more than delivering to the brand's page, and posting on both costs the most. On the standard rate card a Micro creator's midpoint is RM550 for the brand's page, RM825 for their own page and RM1,100 for both.
Creator tier (audience size)
Larger audiences carry higher rates. The brand planning band for one video on the creator's account runs from RM293–RM600 for Nano to RM1,600–RM4,000 for Mid creators, before SST.
Content only vs. posting
UGC (content made for the brand to post) skips the creator's audience, so it is paid less: a median of RM100 per UGC video against RM350 for a Micro creator posting on their own account.
Volume
Bundles lower the per-video price: the UGC package ladder runs from RM195 per video (Starter, 5 videos) down to RM180 (Enterprise, 30 videos), before SST.
Usage rights and paid amplification
Running a creator's video as a paid ad (whitelisting) or using it beyond organic posting is scoped and quoted separately from the creator rate.
Onsite shoots and product deals
Onsite visits and travel are quoted on top and carry 8% SST. Product-only (pure barter) campaigns have no cash rate; they carry a flat RM50 management fee per creator plus SST, and are excluded from the paid data above.
Methodology
- Source: creator payouts from real paid Creamatch campaigns — the agreed rate per deliverable on Malaysian campaigns whose creator slots were created between 23 May 2026 and 13 October 2026.
- Cash-paid campaigns only (no barter); cancelled, deleted and draft campaigns are excluded, as are Creamatch staff and test accounts.
- Only creators whose video or post was approved are counted. Tier is the creator's Creamatch tier at the time of the query.
- A band is published only when it covers at least 10 distinct creators; smaller cohorts (for example Nano and Mid creator-posted video) are withheld.
- Medians and the middle half (25th–75th percentile) are rounded to the nearest RM10 (Threads: RM5).
- These are creator payouts, not brand prices: the brand price adds the Creamatch service margin and 8% SST. Computed 16 October 2026 with a read-only aggregate; no creator or brand is identified.
Frequently asked questions
How much do Malaysian influencers charge per video?
On real Creamatch campaigns between 23 May 2026 and 13 October 2026, a Micro creator (10K–100K followers) posting a short video on their own account was paid a median of RM350 (middle half RM350–RM450). The standard creator rate card midpoint for the same video is RM825. Both are creator payouts, before the Creamatch margin and 8% SST.
How much does a UGC video cost in Malaysia?
Creators were paid a median of RM100 per UGC video made for the brand's own account. A brand buying a Creamatch UGC package pays RM180–RM195 per video before SST, depending on the package size.
What does a brand pay for one creator video?
For one short video on the creator's own account, the Creamatch planning band before SST is RM293–RM600 for Nano, RM600–RM1,600 for Micro and RM1,600–RM4,000 for Mid creators. The final quote follows once creators are confirmed, and 8% SST is shown separately on the invoice.
How much is a Threads post in Malaysia?
A Threads text post was paid a median of RM30 to Nano creators on Creamatch campaigns in this window (creator payout, before the Creamatch margin and SST).
Where does this data come from?
From creator payouts on real paid Creamatch campaigns in Malaysia: cash-paid, not cancelled, approved work only, with staff and test accounts removed. A band is published only when it covers at least 10 creators, figures are rounded, and no creator or brand is identified.
How often is the report updated?
Each edition is a dated snapshot (this one was computed 16 October 2026). It is planned quarterly: the figures are recomputed and re-dated for the next edition rather than edited by hand.
Get the printable report
Plan a campaign with these rates
Price a real campaign with creators, deliverables, onsite and SST, or read the full rate guide.