Send a brief
Tell us the product, who it is for, what each video must show and where you will use the videos. No account or payment is needed to send a brief.
UGC MalaysiaFor brands
UGC creators for Malaysian brands.Every video approved by you.
Real Malaysian creators film short, natural videos of your product for your own TikTok, Instagram, Facebook and ads. Creamatch matches approved creators to your brief and runs the campaign; you approve every script and every video.
Hire UGC creators Send a brief. No account or payment needed.
Watch creator videosReal portfolio videosApproved creators onlyaccount checked, agreement signed
You approve every video2 change rounds per video included
Usage agreed up frontorganic, ads and how long
930+creators who take UGC work
2,100+approved Malaysian creatorsLive count, updated hourly, rounded down
Every videoapproved by your brand
See real creator work →In short
Creamatch matches Malaysian brands with approved UGC creators who film short, natural videos for the brand's own pages and ads, and the Creamatch team can run the campaign from brief to approved video. You approve every script and video, and the price depends on the creators, videos and usage you need, with 8% SST shown separately. You see the full price before you pay.
What UGC is
Video that looks like your customers made it.
UGC (user-generated content) is short, phone-shot video by a real person: a product demo, a review, an unboxing, a problem and its fix. You post it on your own pages and run it as ads, because it looks like what people already watch.
A UGC creator is paid for the video, not for their followers. If you also want creators to post on their own accounts, that is creator (KOL) posting, and Creamatch runs that too.
What you get
A UGC campaign, run in one place.
Vertical, phone-shot videos
Short videos made for TikTok, Instagram Reels, Facebook and YouTube Shorts, filmed by a real Malaysian creator. The video you approve is what you receive.
English, BM or a mix
Say which language your audience scrolls in. Creators list the languages they make videos in, and we match on it.
Approved creators only
We check each creator's social account and profile, and they sign our creator agreement before they can apply to any campaign.
Usage agreed up front
Where you may use the videos, for how long, and whether you can run them as ads is written into the scope before production starts.
One quote, one invoice
Creamatch pays the creators. You get one campaign quote and invoice, with 8% SST shown separately.
One portal for everything
Scripts, drafts, product shipping, change requests and approvals sit in one campaign workspace instead of a dozen chats.
Creator portfolio
Videos our creators made.
Real videos from our creators’ own portfolios. Tap to play. The creators for your campaign are matched to your brief.
- Tech
Faris Z.Nano · 1K TikTok followers - Product review
jacyfer Y.Micro · 14K TikTok followers - Product review
Shaun H.Mid · 55K TikTok followers - Beauty
Fayad G.Macro · 114K TikTok followers - Beauty
Isabelle Y. - Beauty
Natashya A.Nano · 3K TikTok followers - Beauty
Natasha S.Micro · 15K TikTok followers - Product reviewShaun H.Mid · 55K TikTok followers
How it works
From brief to approved video in five steps.
Confirm creators and the quote
We shortlist approved Malaysian creators who fit the brief and you confirm the lineup and the price. A 10% deposit unlocks your creator shortlist and is credited to your campaign; the rest is paid after you confirm your creators.
Approve scripts before filming
Each creator writes the script in their own voice. You approve it before anyone films, so most fixes happen before the camera is on.
Approve every video
Creators film and upload in the Creamatch portal. You approve each video or ask for changes, with 2 rounds of changes included per video.
Download and use
Approved videos stay in your portal, ready for your own pages and ads within the usage agreed in your campaign scope.
UGC or creator posting?
Pay for the video, or for the audience too.
| Compare | UGC | Creator posting (KOL) |
|---|---|---|
| What you get | Video files for your own pages and ads | A post on the creator's own account |
| Follower count | Not the point; the video is | Matters: you pay for the audience too |
| Best for | Paid social creative, product pages, testing hooks | Awareness, launches, social proof |
| Who posts it | Your brand | The creator |
Price
What UGC costs depends on what you need.
- How many creators and how many videos
- What each video must show, and whether a product ships
- Where and for how long you use the videos (organic, paid ads, whitelisting)
8% SST is shown separately. You see the full price before you pay. When our team manages the campaign: A 10% deposit unlocks your creator shortlist and is credited to your campaign; the rest is paid after you confirm your creators.
FAQ
UGC in Malaysia: common questions.
What is UGC?
UGC (user-generated content) is short, natural-looking video made by a real person, usually filmed on a phone: product demos, reviews, unboxings and problem-and-solution clips. Brands post UGC on their own pages and run it as ads because it looks like content people already watch.
Is Creamatch a UGC agency?
Creamatch is a Malaysian creator-marketing platform with a team that can run the campaign for you. The team matches approved creators to your brief and manages scripts, drafts, products and deadlines, while you approve every script and video. You can also run a campaign yourself in the self-serve workspace.
How much does UGC cost in Malaysia?
It depends on the number of creators and videos, what each video must show, and where and for how long you will use it. 8% SST is shown separately. You see the full price before you pay.
Do UGC creators post the videos on their own accounts?
Not by default: UGC videos are delivered to you to post or run as ads. If you also want creators to post on their own TikTok or Instagram, brief it as creator posting, which is priced differently.
Can I run the videos as paid ads?
Yes, when paid-ads use is in your campaign scope. Where you may use the videos, for how long, and whether you can run them from the creator's own handle (TikTok Spark Ads or Meta partnership ads) is agreed before production. Longer usage and whitelisting are add-ons.
How many changes can I ask for?
Each video includes 2 rounds of changes, and scripts are approved before filming. If you still need more after that, you can request an extra round and our team reviews the request.
Do I need to send my product?
Only if the video shows a physical product. You ship it to each creator and add the tracking number in the campaign; creators are not chased for drafts while they wait for the parcel. Services and apps need no shipping.
Are views or sales guaranteed?
No. UGC is creative for your pages and ads; results depend on your product, offer and ad spend. We do not promise views or sales.
Ready when your brief is
Tell us the product. We’ll match the creators.
Share the product, audience, what the videos must show and where you’ll use them. The team comes back with creators who fit and the price before you commit.
Last updated: 30 October 2026. Creator counts: live count, updated hourly.