Nano
1K–10K followers103median views
8.77%view engagement
30 creators · 318 posts
Malaysia · 30-day edition · September 2026
What creator performance actually looked like this month.
An anonymised benchmark of 2,234 public posts from 247 approved Malaysian creators—not a survey, rate-card claim, or one viral example.
247creators
2,234measured posts
51.4Mtotal views
771median views / post
8.01%view engagement
Finding 1
Micro creators produced the strongest engagement rate in the publishable tier cohorts.
Their 9.34% view engagement led Nano and Mid creators in this sample. Mid creators, meanwhile, delivered a substantially higher median view count. The trade-off is why a shortlist should consider both attention quality and expected reach.
Micro
10K–100K followers482median views
9.34%view engagement
136 creators · 1,242 posts
Mid
100K–500K followers5,126median views
7%view engagement
72 creators · 606 posts
Finding 2
TikTok dominates the current coverage. That makes it the reliable platform benchmark—for now.
TikTok accounts for 2,045 of 2,234 measured posts. Instagram meets the privacy threshold, but its smaller sample should be read as coverage information, not proof that one platform outperforms another.
| Platform | Creators | Posts | Median views | View engagement |
|---|---|---|---|---|
| TikTok | 239 | 2,045 | 963 | 8.01% |
| 11 | 84 | 57 | 8.08% |
How to use the benchmark
Use it to frame a shortlist—not to price or judge one creator in isolation.
For planning Compare a creator's recent median views with the relevant tier, then inspect niche and audience fit.
For buying Combine performance with deliverables, rights, reliability and the creator's actual quotation.
For reporting Record the same view-engagement formula so future campaigns remain comparable.
Methodology and privacy
Enough detail to reproduce the logic. Not enough to identify a creator.
- Only approved, non-staff Malaysian creator profiles were included.
- A cohort is published only when it contains at least 10 distinct creators.
- Views use the available views, reach or impressions field, in that order.
- View engagement is likes, comments, shares and saves divided by measured views.
- Platform coverage is uneven; platform rows describe the sample and are not a platform ranking.
- Macro, Mega and Threads cohorts are withheld because they do not meet the 10-creator publication threshold.
- Deleted, excluded, unapproved and staff-owned profiles are not included.
View engagement = (likes + comments + shares + saves) ÷ measured views × 100
View the aggregate JSON datasetDownload the embeddable chart
Suggested citation: Creamatch, “Malaysia Creator Performance Index — September 2026”. Reuse is welcome with a visible link to this report.
Turn the benchmark into a creator shortlist.
Creamatch pairs recent performance signals with portfolio, niche and campaign reliability.