According to 2025 news reports, Unilever's CEO announced:
- more influencers to work with
- 20×
- social media spend raised
- 30% to 50%
“Today, people are suspicious of brands. That is why it matters to build a system where other people speak for your brand.”
Unilever CEO (paraphrased) · FoodIngredientsFirst / The Drum, 2025