Fully managed KOL campaigns · for businesses in Malaysia

You focus on selling. Leave the KOLs to us.

Everyone is talking about KOLs. But who is going to find the right creators, write the brief, chase drafts, track products and pull together a report for 10, 25 or 50 people?

Creamatch handles everything, from finding creators to the final report. Your part is short:

  1. Confirm the creators
  2. Send the product (if any)
  3. Approve the videos
  4. Read the report

Packages from RM1,990 (before 8% SST), or build a mix around your budget.

Brief today. Videos next week.*

*Subject to our terms and conditions. Timing starts once full payment is received, the brief is approved and the product (if any) reaches the creators. It depends on creator availability and draft reviews.

  • 3,000+ videos made by Creamatch creators
  • 2,500+ approved Malaysian creators
  • 30 campaigns delivered
  • No separate platform fee

Why everyone talks about KOLs

People skip ads. People listen to people.

Your customers are getting good at skipping ads. But when someone they follow talks about a product, they stop and listen.

  • 88%of people trust recommendations from people they know more than any other channel.Nielsen, global study 2021
  • 3 in 4Malaysians surveyed have bought something because an influencer recommended it.impact.com & Cube Asia, 2024
  • 30.7Msocial media user identities in Malaysia.DataReportal, Digital 2026

Your customers are already there. The question is: who is talking about your brand?

What is a KOL?

A KOL is someone whose followers listen to them.

When they talk about your product on their own account, their followers hear it like a friend's recommendation, not an ad.

  • Trust

    Nano

    1K–10K TikTok followers

    Close to their audience. Lots of people comment and ask questions.

  • Niche

    Micro

    10K–30K TikTok followers

    Their own niche, for example food, beauty, cars or family.

  • Reach

    Mid

    30K–100K TikTok followers

    More people see your video.

  • Attention

    Macro

    100K+ TikTok followers

    Big attention from one video.

Every size has a job. The key: the right mix.

Quick glossary

Seeding
Many small voices talking about your brand at the same time.
Ads code
Permission from the creator so you can boost their video as an ad from your own account.

From money to sales

From the ringgit you pay to people buying.

Creamatch handlesSteps 1–4

  1. You pay

    You pay in full, once, after you agree the package with our team.

  2. We match

    We match creators whose followers are your customers.

  3. Creators post

    Creators make the videos and post them on their own accounts.

  4. People see it

    New people see your brand.

    Exposure

Together with youSteps 5–6

  1. People trust it

    They see real people using your product and read other people's comments.

    Trust
  2. People buy

    They search your brand name, ask questions and buy.

    Sales

Steps 1 to 4, we handle completely. Steps 5 and 6 also depend on your product, price and offer. That's why we help you put together a clear brief and offer before the creators start.

How KOLs grow sales

4 ways KOLs help grow your sales.

  • More people see you

    Every creator brings a new audience that doesn't know you yet.

  • More people trust you

    Comments and questions from real people become social proof.

  • More people remember you

    Your name comes up from many people, not from one ad.

  • Material to sell with

    You can boost the creators' videos as ads (with the ads code) and reuse them.

Median views of one TikTok video by our creators (all their videos, the last 12 months)

Median engagement rate, by creator size

  • Nano6.5%
  • Micro5.8%
  • Mid5.1%

Median engagement of one TikTok video by our creators (likes, comments, shares and saves ÷ views), counted 29 Oct 2026

Smaller accounts, livelier comment sections.

Big-brand strategy

Big brands don't rely on one celebrity. They build a squad.

Public news, 2025 · not a Creamatch client

According to 2025 news reports, Unilever's CEO announced:

more influencers to work with
20×
social media spend raised
30% to 50%
“Today, people are suspicious of brands. That is why it matters to build a system where other people speak for your brand.”

Unilever CEO (paraphrased) · FoodIngredientsFirst / The Drum, 2025

It's not just them.

In a 2026 survey of brands worldwide, more than half planned to use more nano and micro creators.

Influencer Marketing Hub, 2026

Their formula

3 layers of voices

  1. 1 · Headliners1 to 3 big KOLs for attention.
  2. 2 · SquadMany small KOLs for trust and plenty of videos.
  3. 3 · People talkingDozens of voices on Threads so people keep talking.

Boost the winnersThen the best-performing videos are boosted with ad budget.

Your business can use the same formula, at your budget.

Want this formula for your business?We'll sketch it out, free

Same budget, different results

A budget of about RM2,000–3,000: 1 big KOL, or 12 small KOLs?

With almost the same budget, the results are very different.

Your budget

RM2,000–3,000

An example comparison. Move the slider to try your budget.

ESTIMATE
RM1,000RM15,000
  • 1 Macro KOL

    RM2,800
    Videos
    1
    Estimated views
    6.9K–39.7K
    Estimated engagement
    ~350

    Risk if one video doesn't work100%

    If that one video doesn't work, the whole budget is gone.

  • 2 Mid KOLs

    RM2,422
    Videos
    2
    Estimated views
    2.7K–14.4K
    Estimated engagement
    ~135

    Risk if one video doesn't work50%

    If one doesn't work, 50% of the budget is affected.

  • 12 Nano + Micro KOLs

    RM1,990
    KOL Lite package

    12 real faces, 12 ways of telling the story.

    Videos
    12
    Estimated views
    2.4K–8K
    Estimated engagement
    ~152

    Risk if one video doesn't work8%

    Strongest for trust and for ad material.

  • 6 Nano KOLs

    RM2,682
    Videos
    6
    Estimated views
    1K–2.5K
    Estimated engagement
    ~65

    Risk if one video doesn't work17%

    If one doesn't work, only 17% of the budget is affected.

In short

Macro KOLs to get more people watching. Nano and Micro for trust and plenty of videos. Big brands combine both, then boost the winning videos.

All view figures are estimates based on the median and upper-quartile views of one TikTok video by our creators (all their videos, the last 12 months, counted 29 Oct 2026), not a promise. Prices before 8% SST. Worked out with one-KOL prices: Nano RM447 · Micro (10K–30K) RM711 · Mid RM1,211 · Macro RM2,800. The one-KOL price is the middle of Creamatch's price range for 1 video on the creator's own account, by TikTok follower size (before 8% SST).

Not sure which mix fits?

Get a free KOL plan

Growing the business

Not one viral hit. An engine for your business to grow.

Your video library

  1. Month 1

    Test

    A few creators, a few ways of telling the story. See what people respond to.

  2. Month 2

    Double down

    Boost the best videos with the ads code. Add creators in the same niche.

  3. Month 3 and after

    Make it a routine

    Every month there are new faces talking about you, and you build a library of videos for ads, your page and your online store.

The goal: more people who know you, more material to sell with, and data on what really sells.

Want to repeat it every month? We prepare a copy of the campaign for you to confirm and pay. Nothing is charged automatically.

What you get

What your business gets from Creamatch.

  • Exposure

    Creators in your niche bring a new audience every campaign.

  • Trust

    Videos and comments from real Malaysians, not ad models.

  • Sales

    We help put the offer, the link and a reason to buy in the brief, so people find it easy to act.

  • Content

    Videos you can boost as ads with the ads code (included in the KOL packages; can be added to your own mix).

  • Data

    The report shows which creators and posts worked best, so your next campaign is sharper.

Behind all of this: 2,500+ Malaysian creators who have been approved, with 88M+ combined followers on their own accounts.

What “managed KOL” means

8 jobs that usually eat your time. We take all of them.

Creamatch8 jobs, done by us

  1. 1. Find creators

    We screen them and score how well they match your brief.

  2. 2. Brief

    Creators must pass a quiz on the brief before they send any work.

  3. 3. Script

    We check every script. Anything that doesn't follow the brief goes back to the creator.

  4. 4. Product tracking

    You post the products, we track every parcel by its tracking number and chase the ones that haven't arrived.

  5. 5. Chasing drafts

    Automatic reminders. If a creator goes quiet, we suggest a replacement.

  6. 6. Reviews

    Reviews and revisions until the video follows the brief.

  7. 7. Live posts

    We chase every live post and its link (and the ads code, when included).

  8. 8. Report

    A report with numbers from the platforms, not screenshots.

YouYour part

  1. Confirm the creators
  2. Send the product (if any)
  3. Approve the videos
  4. Read the report

The difference

Doing it yourself

  • DM creators one by one
  • Chase drafts in a WhatsApp group
  • Products sent, videos never arrive
  • Collect screenshots for the boss

With Creamatch

  • A ready shortlist of creators
  • Our team chases everything
  • Every parcel tracked
  • A finished report, numbers from the platforms

4 steps

How it works. As easy as ordering food.

  1. Leave your name + WhatsApp

    Tell us about your product, goal and budget through a short form or WhatsApp. Free, no account needed.

  2. Our team contacts you

    We get to know your business first, then suggest a KOL plan that fits your goal and budget.

  3. Choose a package, pay in full

    Choose the package with our team. You pay in full, once, after you agree. No separate platform fee.

  4. The campaign starts

    You confirm the creators, we chase everything. You approve the videos and get a report at the end of the campaign.

We confirm the real schedule with you after the brief, based on the product and creator availability.

Got a creator you like? Tell us. We'll invite them first, and suggest other options if they're not available.

Report

At the end of the campaign: a report that's easy to read.

Views, engagement, cost per 1,000 views, the top 3 posts and the link to every video. Ready as a PDF to share with your partners or team.

  • Views
  • Engagement
  • Cost per 1,000 views
  • Top 3 posts

Every number comes straight from the platforms, not screenshots.

Real results

Campaigns that have already run. Real videos and numbers.

3,000+videos made by Creamatch creators
30campaigns delivered
130+approved campaign videos
664K+views measured from the platforms (finished campaigns)

Results from past campaigns, not a guarantee. No brand or creator names. See all case studies

1.1M views from 499 campaign posts by 254 creators, measured straight from the platforms (updated 2 Nov 2026).

Most-watched campaign posts

  • Beatrice C.Instagram · EV & hybrid cars · Aug 2026

    Views
    93K
    Likes
    likes hidden
    Comments
    60
  • Nur Z.Threads · Consumer brand · Oct 2026

    Views
    80K
    Likes
    likes hidden
    Comments
    10
    See the post on Threads
  • Zirah J.TikTok · Hotels & stays · Sep 2026

    Views
    69K
    Likes
    670
    Comments
    15
  • Fayad G.Threads · Food & beverage · Oct 2026

    Views
    55K
    Likes
    1K
    Comments
    72
    See the post on Threads
  • Syazwina Z.Threads · Consumer brand · Oct 2026

    Views
    40K
    Likes
    44
    See the post on Threads
  • Nurhidayah W.TikTok · Hotels & stays · Sep 2026

    Views
    36K
    Likes
    500
    Comments
    26

Real videos and posts from campaigns that have run. Views, likes and comments come from the platforms, not from the creators. Past results are not a promise.

Creator portfolio

Sample videos from our creators

Real videos our creators made themselves. The creators for your campaign are picked from your brief.

  • Nur A.Nano · 8K TikTok followers
    Beauty
  • jacyfer Y.Micro · 14K TikTok followers
    Product reviews
  • NUR F.Mid · 43K TikTok followers
    Beauty
  • Fayad G.Macro · 114K TikTok followers
    Beauty
  • Isabelle Y.
    Beauty
  • Nur A.Nano · 6K TikTok followers
    Fitness
  • Neesa H.Micro · 28K TikTok followers
    Travel
  • Shaun H.Mid · 55K TikTok followers
    Product reviews

Pricing

How much does it cost? Two ways to start.

Fixed-price packageEasiest

KOL Lite package

RM1,99012 KOLs

Before 8% SST · RM2,149.20 incl. 8% SST

  • 10 nano + 2 micro, fully managed
  • Bonus repost on IG Reels or Facebook
  • 30-day ads code

Build your own mix

One-by-one booking prices: fully managed, 1 video on the creator's account, no bonus.

  • Nano1K–10K TikTok followersRM447 / KOL
    0
  • Micro10K–30K TikTok followersRM711 / KOL
    0
  • Mid30K–100K TikTok followersRM1,211 / KOL
    0
  • Macro100K+ TikTok followersRM2,800 / KOL
    0

The one-KOL price is the middle of Creamatch's price range for 1 video on the creator's own account, by TikTok follower size (before 8% SST). This is a one-by-one estimate, not a quote: for this mix, our team will suggest a package or Custom plan that costs less. Minimum order RM1,990.

One by one · 0 KOLs · before SSTRM0
One by one · incl. 8% SSTRM0

A package always costs less than the one-by-one total.

You pay in full, once, after you agree the package with our team. No separate platform fee. Prices before 8% SST.

Want lots of people talking on Threads too?Threaders, from RM3,500 for 100 posts.See Threaders

Low risk

Your first campaign is covered by our guarantee.

First campaign guarantee

If you don't approve a creator's video, we replace that creator for free (one free recast per creator slot). If the replacement's video is also not approved, you can ask for a refund of that creator's share, with no processing fee.

For your account's first paid Creamatch campaign. Prices stay the same.
How the guarantee works
  • Covers the first campaign your account pays for on Creamatch. Agency client campaigns and Creamatch's own campaigns are not covered.
  • One free replacement per creator slot: if you decide not to approve a creator's video, tell us and our team recasts that slot with another creator at no extra cost.
  • Asking a creator for changes is part of normal review and does not use the replacement.
  • If the replacement creator's video is also not approved, you can ask for a refund of that creator's share with no processing fee. Use Cancel & refund on the campaign page.
  • Ask within 14 days of your campaign being delivered.
  • Refunds are never automatic: our finance team reviews every request and returns approved amounts to your original payment method.
  • The guarantee does not change any price, and costs already spent on your behalf (products shipped, onsite travel booked) follow the normal policy.

How you pay

100%Paid in full, once

  1. Agree the package with our team
  2. Pay in full
  3. The campaign starts

You pay in full, once, after you agree the package with our team. No separate platform fee.

Prices before 8% SST. SST is shown separately.

Common questions from business owners

How much does it cost?

It depends on how many creators you want and their size. Packages start from RM1,990 (before 8% SST), or you can build your own mix. You see the full price before you pay.

When do I pay?

You pay in full, once, after you agree the package with our team. No separate platform fee. The campaign starts once payment is received.

Can I choose the creators?

Yes, you confirm the lineup. Want a specific creator? We will invite them, but we can't guarantee they say yes.

What if I don't like a video?

Ask for changes; that is part of the normal review. The first-campaign guarantee also covers your account's first paid Creamatch campaign.

Can you guarantee more sales?

Honestly, nobody can. What we make sure of: the right creators, work that gets chased until it is done, and real numbers in the report.

How long does it take?

It depends on the brief, the product and creator availability. We agree the schedule with you before we start.

Do I need to send products?

Yes, if the creators need to try your product. You send it; we track every parcel.

I'm an agency. Can I use this?

Yes. One account, a folder for each client and logins for your team.

Next step

Tell us about your business. We'll suggest a KOL plan, free.

You don't need an account to talk to us.

You pay in full, once, after you agree the package with our team. No separate platform fee. Prices before 8% SST.

  1. Leave your name + WhatsApp
  2. Our team contacts you
  3. Choose the package together
  4. Pay in full
  5. The campaign starts

Influencer marketing does not guarantee sales or going viral. What we make sure of: the right creators, work that gets chased until it is done, and an honest report.

Get a KOL planWhatsApp